Pricing · 6 min read · Updated June 2026

Booking fees explained: commission vs flat fee

"Free" booking software usually isn't. Here's how the two main pricing models work, and how to figure out which one actually costs you less as you grow.

By the Theybook team — built with operators, for operators

The commission model

Many platforms are free to set up and charge a percentage (often around 6%) of every booking, sometimes plus a flat per-order amount. The fee may be passed to your customer at checkout or absorbed by you.

The catch: the fee scales with your success. The more you sell, the more you pay — forever.

The flat-fee model

A flat-fee platform like Theybook charges one predictable monthly price no matter how much you sell. Your processing cost is just Stripe's standard card rate, paid to your own account.

The fee stays put as you grow, so every extra booking is pure upside.

Do the math on your volume

Take your annual bookings revenue and multiply by the commission rate. On $300,000 of bookings, a 6% fee is $18,000 a year. Compare that to a flat annual subscription — the gap is often five figures.

The more you sell, the more lopsided the comparison becomes in favor of a flat fee.

When commission can make sense

If you're brand new with very low volume, a pure commission model has no fixed cost. But most operators cross the break-even point quickly — and once you do, flat-fee pricing wins every month after.

The hidden costs beyond the headline percentage

Commission models often carry costs that don't appear on the pricing page. Guest-paid booking fees raise your effective price versus competitors, suppressing conversion in ways you never see in a report. Funds routed through the platform's merchant account can mean slower payouts and less control over refunds. And tier ladders gate basic features — waivers, gift cards, decent reporting — behind plans that cost more precisely when you grow.

There's also a strategic cost: a platform earning a percentage of your sales has every incentive to insert itself between you and the guest — marketplace listings, platform-branded emails, 'their' customer accounts. The commission isn't just a fee; it's the business model that shapes every product decision.

How to compare platforms on true cost

Build a one-line spreadsheet: last 12 months of gross bookings × the platform's percentage + monthly fees × 12 + any per-booking or guest-paid fees you absorb in pricing. Put the flat-fee total next to it ($996–$1,188/year for theybook). For most operators past roughly $20,000 of annual bookings, the flat fee already wins — and the gap widens every year you grow.

Then sanity-check the switching cost: with self-serve setup measured in hours, the payback period on switching is usually measured in days, not quarters.

Key takeaways

  • Commission scales with your revenue; a flat fee doesn't
  • On $300k of bookings, 6% is about $18,000 a year
  • Flat-fee pricing turns growth into pure upside
  • Always run the math on your own annual volume

Ready to keep 100% of your bookings?

Set up your booking page in minutes — flat monthly fee, 0% commission, payouts to your own Stripe.

Questions, answered

FAQ

01Is a 6% booking fee a lot?

On meaningful volume, yes. 6% of $300,000 is $18,000 per year — usually far more than a flat annual subscription costs.

02Who pays the booking fee?

It depends on the platform and your settings — sometimes the customer at checkout, sometimes you. Either way it's a cut of every order under the commission model.

03How much does Theybook cost?

Theybook is a flat $99/month (or $83/month billed annually) with every feature included — unlimited bookings, unlimited experiences, the full design studio, automated emails, waivers, gift cards, CRM and team accounts. There is no commission, no per-booking fee, and no setup fee. The only other cost is Stripe's standard card-processing rate, which is paid to your own Stripe account like any other payment processor.

04Do you really take 0% commission?

Yes — zero, permanently. Commission platforms typically take around 6% of every order, which on $300,000 of annual bookings is roughly $18,000 a year. Theybook's flat fee means a record month costs exactly the same as a quiet one, so every additional booking you win is pure margin.

05Who processes the payments?

Your own Stripe account. Guests pay by card at checkout and the money settles directly to your bank on Stripe's normal payout schedule. Theybook never holds, routes or touches your funds — if you ever leave, your payment history and customer relationship with Stripe remain entirely yours.

06Do I need technical skills to set it up?

No. Setup is self-serve and most operators are bookable the same day: add experiences, set availability, pick a design preset and connect Stripe. The design studio uses visual controls with a live preview, and embedding on an existing site is a single copy-paste.

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