The field glossary

Every booking term, explained plainly.

30 terms operators actually run into — from booking fees and OTAs to manifests, resource locks and waitlists. No jargon left undefined.

01

Booking fee

A per-order charge added by a booking platform — often around 6% — either deducted from the operator's payout or added to the guest's total at checkout. The defining cost of commission-based platforms.

Booking fees explained
02

Commission model

A pricing model where the software takes a percentage of every sale instead of a fixed subscription. The platform's revenue scales with the operator's, which means costs rise exactly when business is best.

03

Flat-fee model

A pricing model with one fixed subscription regardless of sales volume. Every additional booking is pure margin for the operator — the model theybook uses.

See pricing
04

Direct booking

A reservation made on the operator's own website or booking page rather than through a marketplace or OTA. Direct bookings carry no channel commission and keep the customer relationship with the operator.

05

OTA (Online Travel Agency)

A marketplace like Viator, GetYourGuide or Expedia that resells tours and activities, typically for a 20–30% commission. Useful for discovery; expensive as a primary sales channel.

06

Channel manager

Software that syncs an operator's availability across multiple OTAs and resellers so the same seat isn't sold twice on different channels.

07

Manifest

The roster for a specific departure: every booked guest with party size, contact details, intake answers and check-in status. The operational heart of running a trip day.

Manifest & check-in
08

Departure / slot

A single dated, timed instance of an experience with its own capacity — e.g. the 6:00 AM half-day charter on June 12. Bookings reserve seats against a specific departure.

09

Capacity

The maximum number of guests a departure can hold, set by boat size, gear count, staffing or safety rules. Good booking software enforces capacity transactionally so overselling is impossible.

10

Overbooking

Selling more seats than a departure holds — usually caused by race conditions or unsynced channels. Prevented in theybook by an atomic seat lock at checkout.

Overbooking protection
11

Resource lock

A constraint tying experiences to a shared asset (a boat, room, vehicle or guide) so the same resource can never be booked for overlapping times across different products.

12

Tiered pricing

Per-guest-type pricing — adult, child, senior, observer — letting one departure sell several ticket types while enforcing a single capacity.

Tiered pricing
13

Add-on / upsell

An optional extra sold during checkout — gear rental, photos, fish processing — charged per guest or per booking. The cheapest way to raise average order value.

Add-ons & upsells
14

Intake questions

Custom fields collected at booking — dietary needs, weight, certification level, emergency contact — stored on the reservation for the crew to review before the trip.

15

Digital waiver

A liability release signed electronically during checkout with a typed signature and timestamp, stored against the booking so guests arrive ready to go.

Digital waivers
16

Waitlist

A queue of guests who want a sold-out departure. When a cancellation frees seats, the next guest is notified automatically — recovering revenue that would otherwise vanish.

Smart waitlist
17

No-show

A guest who books but doesn't arrive. Reduced sharply by automated reminder emails with the meeting point and time.

Reduce no-shows
18

Booking window

How far in advance guests can (or must) book — from months out to cutoffs hours before departure. Shorter cutoffs capture last-minute mobile bookings.

19

Lifetime value (LTV)

The total confirmed revenue from a customer across all their bookings. The metric that identifies VIPs and justifies repeat-guest marketing.

CRM & analytics
20

Stripe

The payment processor theybook connects to. Guests pay by card, funds settle directly to the operator's own Stripe account and bank — the platform never holds the money.

21

Payout

The transfer of collected payments to the operator's bank account. With direct Stripe processing, payouts follow Stripe's standard schedule under the operator's control.

22

Embeddable widget

A snippet that drops live availability and checkout into an existing website, so guests book without leaving the operator's pages.

Booking widget
23

White-label

Software that carries the operator's brand — their domain, logo, colors — with no platform branding between the business and its guests.

24

Gift card / voucher

Prepaid value sold online and redeemed at checkout, with balances tracked across partial redemptions. A cash-flow bridge through the off-season.

Gift cards
25

Deposit

A partial payment that secures a booking, with the balance settled later — common for high-value private charters. Reduces no-shows by creating commitment without demanding the full fare upfront.

26

Chargeback

A payment reversal initiated by the guest's bank. Clear cancellation policies, instant confirmations and signed waivers are the operator's best evidence — all attached to the booking record.

27

Conversion rate

The share of booking-page visitors who complete a reservation. Moved most by page speed, mobile checkout quality, visible reviews and the absence of surprise fees at the end.

28

Cutoff time

How close to departure online booking stays open — e.g. 'bookable until 2 hours before'. Short cutoffs capture last-minute mobile demand; longer ones protect prep time.

29

Rate parity

An OTA contract clause requiring your direct price to match your marketplace price. It restricts price, not the bundle — direct guests can still get better terms, perks or add-ons.

30

Rebooking / reschedule

Moving an existing reservation to another departure. Seat-safe rebooking frees the old seats, enforces capacity on the new date, and notifies the guest automatically — no refund-and-rebuy dance.

Questions, answered

The essentials

01How much does Theybook cost?

Theybook is a flat $99/month (or $83/month billed annually) with every feature included — unlimited bookings, unlimited experiences, the full design studio, automated emails, waivers, gift cards, CRM and team accounts. There is no commission, no per-booking fee, and no setup fee. The only other cost is Stripe's standard card-processing rate, which is paid to your own Stripe account like any other payment processor.

02Do you really take 0% commission?

Yes — zero, permanently. Commission platforms typically take around 6% of every order, which on $300,000 of annual bookings is roughly $18,000 a year. Theybook's flat fee means a record month costs exactly the same as a quiet one, so every additional booking you win is pure margin.

03Who processes the payments?

Your own Stripe account. Guests pay by card at checkout and the money settles directly to your bank on Stripe's normal payout schedule. Theybook never holds, routes or touches your funds — if you ever leave, your payment history and customer relationship with Stripe remain entirely yours.

04Do I need technical skills to set it up?

No. Setup is self-serve and most operators are bookable the same day: add experiences, set availability, pick a design preset and connect Stripe. The design studio uses visual controls with a live preview, and embedding on an existing site is a single copy-paste.

05Can I use my own website and domain?

Both. You can run your Theybook booking page on your own domain as a complete storefront, or keep your current website and embed the booking widget so guests reserve without leaving your pages. Availability, pricing and customer data stay in sync either way.

Now boarding

Now you know the terms. Skip the fees.

One flat fee, 0% commission, your own Stripe — live in an afternoon.

Flat fee · 0% commission · Payouts to your own Stripe · Cancel anytime