Pricing · 8 min read
Price too low and you leave money on the table; too high and seats sit empty. Here's a practical framework for pricing experiences that fill — and protect your margin.
Add up your variable cost per departure (fuel, crew, gear, consumables) and your fixed overhead. Divide by realistic capacity to find your break-even per seat, then price above it with a healthy margin.
Adult, child and senior tiers let families and groups say yes without discounting your core ticket. Tiered pricing captures more guests per departure while keeping your headline price intact.
Optional extras — gear rental, photos, processing, upgrades — raise revenue per booking without changing your sticker price. Guests who want more can spend more.
For high-value trips, consider a deposit to secure the booking. Use promo codes for groups, locals or off-peak times to fill departures you'd otherwise run light.
Key takeaways
Set up your booking page in minutes — flat monthly fee, 0% commission, payouts to your own Stripe.
Questions, answered
Per-person pricing (with tiers) is clearest for shared departures; use whole-experience pricing for private bookings.
Targeted promo codes for specific groups or off-peak times fill seats without devaluing your standard price for everyone.